Doubling the local sourcing of barley from India
Based on its experiences in African markets, SABMiller has successfully transferred a business model it developed in Uganda to India. In 2008 it expects to double the amount of barley it sources from local farmers in Rajasthan from 7,090 million tonnes to an expected 15,000 million tonnes. This will directly benefit 6,000 small-scale farmers who have become part of the company’s supply chain.
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