Real time weather and price information for farmers

Video: Thomson Reuters (Tom Glocer, CEO)

Reuters Market Light intends to expand the initiative throughout India where it is expected to reach several million farmers in the next four years. Once the business model, technology and partnerships are firmly established, Thomson Reuters will also explore potential roll-out to other developing markets in Africa, South America and Asia.

Reuters Market Light (RML) is a service that delivers localised personalised commercial information to farmers in India via SMS to mobile phones in the subscriber’s local language, enabling them to make better business decisions and enhance their incomes. In some cases, RML has enabled farmers to make decisions that have given them an additional profit of up to £3000 on their initial investment of £2.19 for a 3-month RML subscription.

Visit company website Thomson Reuters