Increased sourcing of local produce from Africa

ASDA will source at least an extra £30 million worth of fresh produce from Africa over the next five years. This will create more sustained employment with trading partners in South Africa, Kenya, Cameroon, Ivory Coast, Ghana and Burkina Faso. Asda hopes to be able to exceed this figure. Specifically, by the end of 2008 Asda will increase its Kenyan flower sourcing by 20% in volume and value terms.

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