Entrepreneurship and jobs in Africa
In response to the Business Call to Action, Coca-Cola and its bottling partners are investing in Africa to find ways they can expand and upgrade their Manual Distribution Centres to generate more jobs, incomes and enterprise in local economies – currently 1800 of these independently run businesses directly employ 7500 people and generate revenue of US$ 0.5 billion.
The lessons learned initially in Tanzania will be applied in Coca-Cola’s distribution network across the African continent. Review of Manual Distribution Centres (IFC, Harvard)
By leveraging and replicating this improved model, by 2010 Coca-Cola in Africa aims to:
• Create between 1300 and 2000 new independent distribution businesses
• Create between 5300 and 8400 new jobs
• Generate new revenue of between $320 million and $520 million
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