Local sourcing of raw materials
Diageo will develop the cultivation of sorghum for brewing in Cameroon, identifying suitable strains, training farmers, providing finance and developing storage and transport infrastructure. They will provide a sustainable market for local grain, substituting as much as possible of the 16,000 tonnes that Diageo currently imports. The project is expected to benefit around 10,000 people, raising agricultural standards, yields and farm incomes.
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