Launched in 2008 by the UN Secretary-General and the UK Prime Minster, the Business Call to Action (BCtA) aims to accelerate progress towards the Millennium Development Goals (MDGs) by challenging companies to develop inclusive business models that offer the potential for development impact along with commercial success.

Companies participating in the BCtA make commitments to adapt their core business models and apply core competencies in innovative ways that help to both improve  the lives of poor people and contribute to business sustainability.

Over the next five years, BCtA company initiatives are expected to create thousands of jobs and benefit millions of poor people in all parts of the world. The initiatives will enable poor people to access information, finance and business expertise, and create new businesses and employment opportunities.