Companies are invited to submit initiatives that support the implementation of the MDGs while being a profitable and sustainable part of core business strategy. Company initiatives shall contribute to economic growth and poverty eradication in developing countries, and shall possess goals that are quantifiable in both business and development terms.

To submit an initiative, a company sends a Template to the BCtA Secretariat describing its intended initiative in terms of: location and type of activity; link to core business; targets; and expected business and development impacts. Initiatives are then reviewed and approved by BCtA representatives. Where appropriate, the Secretariat and partners may help a company to refine its submission before approval.

BCtA membership is free. However, a company must have a BCtA initiative approved before it can participate.